A motorcycle that changed motorcycling

The history of the Royal Enfield Bullet gleams as bright as its iconic gold pinstripes. From its debut in 1932 to its revoluntionary introduction of swinging arm suspension at the 1948 Colmore Cup, it spent the first decades of its life conquring the most tumultuous terrain at Trials across Europe.


Tales of the Bullet’s valor travelled all the way to the mighty Himalayas. What started at an order placed by the Indian Army ultimately led to the Bullet shifting base to India and becoming a motorycling icon. In 2024, the Bullet 350 will have arrived in North America with an upgraded engine and an unchanged soul.


The 2024 Bullet has the same mettle in its hear, but the all-new metal at its core. A brand-new 349cc engine delivers plenty of pwoer and toque, even down on the low rev range, letting you throttle your way around the city streets and the county roads with equal ease. 

All-New Seat

The reimagined siganture single bench seat has more space and improved under-thigh support, ensuring complete comfort on both quick trips and long journeys. 

Rotary Switches

New and improved switches retain the tactile satisfaction of old-school cubes while making it easy to power up or take off. 

Dual Channel SBS

Engineered to take on every challenge, the anti-braking system with 300mm front and 270mm rear disc brakes allows you to ride steady and halt smoothly, even on the roughest of roads. 

Upgraded Instrument Cluster

A new did-analogue instrument cluster provides the perfect mix of tradition and technology, providing precise information while retaining the timeless aesthetic of the Bullet 350. 

New Chassis

An updated chassis, which comes in the form of a twin downtube cradle frame, ensures greater confidence and a more stable riding experience every single time. 

USB Port

A newly-added USB port allows you to charge your devices and stay connected to the world, wherever you may be. 

Black Gold
Standard Black
Standard Maroon
Standard Black MSRP $4,499.00*
Black Gold MSRP $4,699.00*
Standard Maroon MSRP $4,499.00*

*MSRP does not include dealer fees, tax, title, license. 3-year Unlimited mile warranty & roadside assistance with the purchase of the Bullet 350