Royal Enfield blends heritage and classic styling with accessible, real-world performance. 

Simple. Durable. Timeless.

Deep roots with forward thinking innovation. 

Ready to see it for yourself?

Modern, double cradle and tubular steel frames with better geometry and improved suspension. Improved handling, stability and comfort, while maintaining the heritage good looks. 

Dual-channel ABS, Tripper Navigation, semi-digital instruments clusters, USB-ports and LED lighting available in the lineup. Varying between models, these features are well-designed to maintain the heritage Royal Enfield retro-styling.

The Bear 650 captures the spirit of a young underdog at the legendary 1960 Big Bear Run—a race where guts mattered more than gear. Inspired by that fearless energy, this modern scrambler is made to ride without rules and stand out.

With its signature 650cc engine, the Bear packs more punch and a deeper growl, thanks to its bold 2-1 exhaust. The tough blacked-out finish, high seat, and full LED lighting give it a no-nonsense look that’s all about adventure. 

It’s designed to handle whatever you throw at it—whether you’re hitting backroads or city streets. Wide handlebars give you total control, and the new suspension smooths out every bump. The upgraded brakes give you confidence, while the easy-to-read display (with built-in navigation) keeps you connected to the ride.

From its dual-purpose tires to its kicked-up rear and scrambler-style seat, the Bear 650 is made for freedom—whether you’re standing on the pegs or cruising through town.

At Throttle Company, we’ve been proudly serving the Columbus community with a passion for motorcycles for years. As the largest Royal Enfield dealership in the area, we offer more than just a great selection – we provide personalized service tailored to your needs. Our experienced team takes the time to understand your riding preferences and will help you find the perfect bike, from the legendary Bullet 350 to our full range of Royal Enfield models.

We’re not just another dealership – we’re a part of the local community. We believe in supporting local riders with expert advice, top-quality service, and a welcoming atmosphere. Whether you’re a seasoned rider or a new enthusiast, choosing Throttle Company means joining a local family of riders who share your passion for adventure.

When you choose Throttle Company, you’re not just buying a motorcycle – you’re making a smart investment in your riding experience, backed by the best local expertise.

Come visit us today and discover why we’re the go-to Royal Enfield dealership for riders across Columbus and beyond.

Throttle Company is a great local bike shop here in Columbus, in a really cool store. They’ve been very welcoming to me as a new rider and answering my questions. They show care and genuine regard for their customers; they didn’t even charge me for an issue that took hours of their time to investigate for which I am very grateful. Also check out their social events and rider demo days on their website. Nice selection of gear as well.

I can not say enough good things about The Throttle Company. I’ve been there 3 times and have came home with 2 Royal Enfields. The first time was for a Royal Enfield Himalayan. I LOVE this motorcycle!!!!

The second time my wife wanted to look at a Royal Enfield classic 350. She’s not been on a motorcycle in nearly a 1/4 of a century. But she wanted to get back into riding since we’ll be empty nesters shortly. When I mentioned that my wife was the one looking for a motorcycle I instantly became invisible. They talked to my wife with respect. Didn’t talk down to her. Went into detail with every question she asked. No matter how basic. After about an hour, my wife settled on a Meteor 350. She LOVES IT.

The next week we brought it home. The paperwork process was clean and efficient. And anytime I called/emailed with a question it has been answered PROMPTLY, WITHOUT a condescending attitude. They have a good supply of maintenance parts on hand for diy people. This is BY FAR the best dealership I’ve EVER dealt with!

Stopped by for the first time this morning for a doughnut and coffee meet and greet. Spoke with several employees who were all friendly and easy to engage with. I was even offered a test ride within 5 minutes, virtually unheard of in an industry that shies away from test rides even for dedicated buyers, let alone out-of-town tire kickers. The store is very well stocked with bikes and accessories, much more so than its size would suggest, and the aesthetic and branding are some of the best I’ve ever seen. 10/10.

Great shop for modern Royal Enfields and vintage bikes! Good riding and lifestyle apparel selection, especially for female riders. Highly recommend stopping by!

Cool shop—great people. They helped me out in a pinch without hesitation and without knowing who I was… they love the Royal Enfield brand and what it’s about. If you’re anywhere in the greater Columbus area, I wouldn’t think twice about going here.

Even if you’re not anywhere near Columbus, it’s worth the trip—I stopped in from New Jersey.

Ready to see for yourself? Come visit us today and find out why we’re the top choice for Royal Enfield enthusiasts!